Reproduction of news articles, photos, videos or any other content in whole or in part in any form or medium without express writtern permission of moneycontrol.com is prohibited.Amazon wants to be a one-stop solution for restaurant owners. So it comes as no surprise that restaurants are peering inside their food delivery operations to see what’s really going on. The company says it will focus on grocery delivery. Some restaurants will morph into a hybrid model, offering counter service, full service, takeout and delivery, and meal kits.”Duane Lyons, Restaurant Analytics Practice Leader, Wavicle Data Solutions“Eating out is fun.” You may or may not remember that nostalgic tagline from decades ago. Without comprehensive analytics in place, restaurants are less likely to have the right staffing levels, the proper inventory, the right menu items available for food delivery, and the best food delivery partnerships to optimize the experience for their customers. Amazon will do everything else, and in the process make money at both ends -- margins from delivering supplies to getting commissions when a food order is placed," said another source.For restaurants, reliable Amazon supply at competitive prices will be most welcome as they battle discounted offers.
In many neighborhoods, virtual restaurants—also known as ghost kitchens or off-premises meals—are becoming more common. As part of this commitment, we are constantly evaluating new areas and opportunities to connect with and serve our customers. Wavicle’s ActiveDeliver™ offers dashboard intelligence on food delivery that combines existing corporate data such as point of sale (POS) with third-party food delivery data to track, measure, and visualize key metrics. Uber already has skin in the game, Zomato has extended its dine-in loyalty programme to food delivery and Swiggy is looking at raising more capital.The Seattle-headquartered company is already delivering groceries, disposable cutlery, cleaning products and other daily needs at the doorsteps of more than 100 restaurants in Bengaluru, Delhi and Pune and that, too, at a discounted price, sources told Moneycontrol.To take on Swiggy and Zomato, Amazon plans to keep commission rates at a fourth of its rivals. By combining its expertise in data engineering and architectures with artificial intelligence and machine learning concepts, Wavicle helps enterprises imagine new ways to manage costs, increase sales, and become more efficient. Amazon automatically sent a $10 credit for a late delivery, which was nice. It will put in $500 million to build the food-delivery business.Zomato is already offering such a service called Hyperpure, a private label brand specialising in restaurant business supplies.According to a report by the National Restaurant Association of India, the restaurant market in India is expected to grow from Rs 3.09 lakh crore in 2016 to Rs 5 lakh crore by 2021, growing at a compound annual rate of 10 percent.The difference, however, is that while Zomato has to source products, Amazon will continue to act as a marketplace allowing its vendors to sell to restaurants.Every brand, every restaurant was different, with a different set of demands, said a Delhi-based restaurant owner, requesting anonymity.
Even though Amazon shut down Restaurants, there are still plenty of ways to get food while lining the pockets of Jeff Bezos. But, Amazon has its work cut in a crowded segment, where profits are hard work. However, operational issues can quickly result in the inability to satisfy demand. “The digital world and evolving consumer preferences are resulting in an array of restaurant models aimed at giving customers what they want, when and where they want it. “Amazon is trying to cash in on that by offering one platform for all their needs. Owners not only get restaurant supplies at a lower-than-market price, but will also have to pay lower commission on each order, manage inventory, and get Amazon to deliver the food,” the person added.That’s a full-stack operation to create stickiness and reliability among restaurant owners.Copyright © e-Eighteen.com Ltd. All rights reserved.